One of the stumbling blocks I often have with clients is them asking for their logo to be “bigger”. I always find it difficult to ask the question “Why?” when I should be asking “who is it for?”…
The only reason to have a logo larger than 200px in width and 100px in height, (by the way that is the most appropriate size, but read on if you’d like to know why) is to satisfy the client, there is no reason other than that. Take a look at some of the most popular websites of 2023, they do not have logos larger than 200px, and some of them even just have the icon from their logo, however, they have strong brand recognition and that can allow them to only use the icon.
Ultimately the only person who cares about the size of a logo on a website, is the business owner, having a large logo does not help the website’s performance, it does not increase the user experience, and it doesn’t create strong brand recognition.
A business’s main focus on its website should be customer satisfaction, the happier the customer is and the easier the website is to navigate, the more likely the customer is to make a purchase. The design, layout, aesthetic and overall look of the website can be ruined by a huge vanity logo on the top of every page, businesses need to focus on their customer wants and needs when designing a website and when it comes to the logo, size really matters.
The very simple answer is, you create three versions. If your current logo is a square shape or is reduced to an unreadable level when within the 200px width, then you need to adopt a “3 logo method”.
The 3 Logo Method is simply establishing 3 different versions of your logo, the first is your “Main Logo” to be used almost everywhere, the second is the “Icon”, which can just be used to elevate your brand and the third is the “Long Logo”, this one is the one you need for your website header.
As shown below, you can see examples of the “3 Logo Method” and how you can change your own logo to utilise this method.
Well, the first people to try are the graphic designers who created your logo in the first place, however, if you cannot reach them or do not wish to, then we can help.
We offer both web and logo design, as well as branding and would be more than happy to discuss your options with you. to find out more choose one of the options below, or scroll further down to fill out the contact form.
Paper Voice understood exactly what I was looking for and “Howe” I want me and my business to appear to the outside world. It is important for an HR company to portray a good first impression whist looking professional and approachable in one go.
I am extremely pleased with the finished product and can highly recommend Paper Voice to provide a professional and high quality service to any other business owner who needs to develop a quality website.
I’ve worked with Steve on several projects to supply photography for his amazing web design work. He is meticulous in his design, extremely creative and always has new and interesting ideas.
Without a doubt the best web designer I’ve worked with.
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