The team at Snug Roof came to us for a complete rebrand, they essentially wanted a facelift for the company for 2022, not only were they changing their branding, but also the company name as well.
The logo had to be immediately recognisable as a conservatory roof company and maintain a contemporary feel, the initial 16 designs reflected the shape of a conservatory or interconnected windows. We then developed the very first design, adding more windows to it and utilising it as the “U” in “Snug”, and using the “U” as the main iconography for the logo.
We create 3 versions of the logo for different uses, the main logo consisted of the large icon with the company name and tagline “The Warm Roof Company” positioned underneath. The second logo, which is referred to as the “Box Logo” focuses mainly on the company name with the company name split over two lines with Snug above Roof and the tagline placed underneath. The final logo or “Long Logo” places the icon to the left and the company name with tagline positioned alongside it.
Each of these logos also have light and dark versions for use on different backgrounds.
Once the logo was complete we developed a full set of branding guidelines, this was a 40-page book showing the correct usage of the company logo and branding. The guide includes the complete typography, colours, linebreak guide, positioning guide, brand elements, as well as vehicle livery and uniforms design.
The guide can be provided to the in house marketing team as well as any new staff that are brought into the team.
We also designed the business stationery, which included business cards, letterheads, banners and compliment slips.
The team and I decided that we wanted to fully re-brand the business to reflect better what we do as a company in 2022, the pandemic allowed the company to move in a new different direction and we felt that our current branding didn’t fit anymore.
We wanted a new look and feel for our business, so we approached Steve at Paper Voice for a new logo and branding, we needed it pretty fast as we wanted to be launched in the Spring of 2022.
We were absolutely blown away by the turnaround on this project, which was less than four weeks, and that was nothing more than incredible, we are over the moon with the new brand and the branding guidelines were so easy to understand and provide to our staff and marketing team.
Steve was fantastic from start to finish, I cannot recommend him enough! In fact, we were so impressed that we have now hired him to build our brand new website.
Thank you again
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