New Build Snagging is a brand new business that was launched during lockdown and we needed to create the brand from scratch. We began with a conversation with Adam (the business owner) to get a good idea of what the business was going to be, from here we knew what to focus our designs on.

Snagging is the art of spotting potential issues in the build of a property, so with that in mind, we focussed our designs on that insight. Our initial 12 mockup designs were centred around “seeing hidden things”, buildings and “fixing things”, we used iconography for magnifying glasses, roofing, house shapes and jigsaws. Straight away the client loved the jigsaw concept and asked us to focus on that.

We created a series of jigsaw designs and presented them to Adam, he selected the one he liked and we then moved on to the colour phase. The final design was created with strong and vibrant primary colours with a black outline, as well as an alternative design for use on a dark background or clothing.

The website was designed with the bright vibrant colours of the new brand in mind, with strong whites and contrasting charcoal greys used throughout.

With the business being small and brand new, the website did not need a lot of pages, we focussed mainly on the snagging services and prices. We used a simple contemporary design for the layout, that was appealing to look at and easy to navigate.

With Adam’s customers having quite a lot of questions when it comes to snagging, we created a FAQ page to provide a free service and answer as many pre and post snagging questions as possible. Adam also provided a series of testimonials from his previous customers (pre-lockdown) from previous jobs, we placed these around the site.