The team at JC Financial had gone 10+ years without any authentic branding or even a website, they relied heavily on the owner’s reputation to sustain the business, however, to future proof the business they needed to get their brand in place.

They approached us with a simple idea for a logo of just using the letters “JC” as the iconography, we began creating designs based on that and quickly developed a new concept of bringing in an element to represent their leading service as a mortgage broker.

Once we designed the key and house-shaped key ring, we knew that we were on to a winner, with a few revisions and colour changes we had our new logo and our first step to the new brand for JC Financial.

With JC Financial offering so many different services, we wanted to split these up into three separate sections for the “Calls to Action”, we ended up with Mortgages, Protection and Secured Loans. This helped us create a clear dividing line between each set of services and allowed us to brand them appropriately.

The branding would simple be reflected through colour, with Mortgages being the main service, we went with purple, the colour of the logo. Next, we needed two more colours that could visually fit nicely beside purple, without causing any sort of clash or assault on the eyes. So we narrowed those down to ocean blue and gold and used them for the branding of Protection and Secured Loans respectively.

By using this method, we created clear guide posts for the end user of the website and allowed a simple navigation system to let them know where they were on the website and what services they were viewing as soon as they landed on the page.