Prior to designing the logo for G.A. Walton, we asked if they had something in mind for the brand, they told us that they wanted to move away from their current (please forgive the pun) logo and give the brand a little bit of a facelift. We began by creating 12 mockups all in greyscale (in order to not be distracted by colour) and presented them to the client, at this point Graham decided that he wanted to focus more on the name of the business rather than electrical iconography.

We changed focus and directed our attention to the company name “G.A. Walton”, and created another 12 greyscale mockups. The client was much happier with this design and particularly liked the round design and asked if we could produce a few more focussing on that and possibly bring in an “On” icon. From here we designed another series of mockups incorporating the circular aspects and the new icon, Graham spotted a design he loved and we moved on to the colour.

After a few experiments, we went with strong blue and green colouring for the brand to reflect electric power and green energy. Once the colours we finalised we then produced the style guides and a few branded documents and moved onto the website.

With the brand already created, we incorporated that directly into the design of the website, making sure that the colours are used throughout the build.

The website needed to be easy to navigate, fast and made in a contemporary design, with a clear focus on domestic and commercial electrics. With a target audience ranging from anyone between the ages of 18-99, we decided to use a simple and friendly layout, that would be easy for anyone to engage with. Using clear images and iconography through the site, to help guide the potential customers to the service that they need.

G.A. Walton had started offering EV Electrical Charge Points and Thermal Imaging Surveys and wanted them to be specifically highlighted on the website, we did this by creating specific pages for those services as well as sliders on the home page. The client had received a lot of testimonials from their customers and we wanted to reflect how appreciated G.A. Walton are by their customers, so we strategically placed the testimonials around the website.