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What is UX/UI Design?

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What is UX/UI Design?

So what is UX/UI Design? UX Design or “User Experience” Design is a technique that create the best experience for a user when they interact with an environment. This can be anything from an app or website, to an operating system and everything in between, a well known use of UX Design is what Apple used when designing the layout of the Apple Stores. Apple created small pop up stores in warehouses and interviewed the people they invited to use the store in order to create the best possible experience for their shoppers, Apple have now patented the layout of their stores so other retailers can not use the layout in their stores.

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There are common elements within UX Design and they are:

  • Information Architecture: The science behind design, this defines patterns of interaction through collated data from research and it is where you would create the analysis in order to then create your strategy for the design.
  • Human Centered Design: The concept creation of an object focus around how it would be used, the process begins with the whole idea based on how a human would use/interact with this object.
  • Usability: This is a process of how a user would achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use.
  • Interaction Design: Is the process of designing an how a user will interact with an objects, this can be used for any object. The concept is to remove all unnecessary interactions and streamline the interaction process, making is easier and almost ubiquitous.
  • UI Design (User Interface): Graphic Design of an interface, also known as “Visual Design” or “Visual Communication” this is the best method of make easy to use or “User Friendly” user interfaces for software, websites, app, operating systems and other programs for electronic devices.

Each of these elements are vital when working on a UX project and will always be taken into consideration while going through the UX process. Speaking of the “Process” here it is;
UX Process

  1. Begin Project:
  2. Develop Strategy: Planning • Concept Building • Identifying Need & Use
  3. Begin Research: Interviews • Observations • Surveys
  4. First Refresh: At this point we take the first opportunity to go back over the first two points of the process to make sure we are still on brief and progressing in the correct manner.
  5. Results Analysis: Personas • Scenarios • Synthesis
  6. Second Refresh: After the analysis we again take the opportunity to refresh and to make sure that we are still on the same page for the project
  7. Design: User Journey • Workflow • Wireframes • Prototypes
  8. Final Refresh: This is the final opportunity to look back over the project and make sure that everything is in place for the production stage.
  9. Production: Virtual Design • Development • Technical Testing
  10. Launch Project:

This process is similar to the “Agile” process however, we have adapted after getting better results from our version.

Finally what are the benefits of UX/UI Design:

  • Avoiding unnecessary product features
  • Simplifying design documentation and user-centric technical publications
  • Improving the usability of the system and therefore its acceptance by users
  • Expediting design and development through detailed and properly conceived guidelines
  • Incorporating business and marketing goals while protecting the user’s freedom of choice