So much has has happened over the past year; in January, Donald Trump received his presidential inauguration, Newcastle were promoted to the Premier League and we finally have the on-screen Spider-Man the Marvel Cinematic Universe deserves. It’s been a very busy year all round and when looking at the past 12 months, no-one has been busier than Steve Paul Myers, Owner/Lead Designer at Paper Voice – over to him to explain more…
A full year has passed since the rebrand of Paper Voice and as anyone who runs a successful business knows, branding can be make or break. Before the decision came to rebrand Paper Voice, the company was in no means unsuccessful, it was just a case that the trademark and branding didn’t really reflect what the business had developed into; in effect, Paper Voice had grown, so it was essential that the brand reflected these positive changes.
The colours and themes used were mainly blue and green and using a combination of the symbol for paper and a speech bubble didn’t really reflect the company ethos correctly. We were also focussing on using UX (User Experience), UI (User Interface) and WD (Web Development) for the branding, however, we found that this was not really working for us as not many of our clients knew what this meant – which is exactly the opposite of what you want when it comes to branding.
Illustration is so important to Steve Myers as Lead Designer. Combining his fondness for illustration with a play on paper allowed him to create origami characters that reflect the services Paper Voice provides…
- The Shrewd Squirrel – Bronze Level Website
- The Crafty Fox – Silver Level Website
- The Powerful Gorilla – Gold Level Website
- The Rare and Beautiful Panda – Platinum Level Website
- The Friendly Pug – Logo Design
- The Clever Cat – Branding Design
- The Armoured Rhino – Web & Email Hosting
- The Resourceful Eagle – SEO
- The Optimistic Octopus – Social Media Packages
Steve went onto explain…
Creating a strong and reflective brand is essential as your brand represents the sum of people’s perception of a company’s customer service, reputation, advertising, and logo. After all, a brand is literally the emotion in which is formed within each individual when they hear or see it, so it’s important that the message that your brand gives is a positive one. When all of these parts of the business are working well, the overall brand tends to be healthy and this is how we believe Paper Voice is now perceived.
As a creative company, it is as important for us to move with the times for ourselves and the businesses that we work with, and even more so sometimes, after all – who wants to work with a company that doesn’t leave itself open to a continuous creativity of ideas?
And that my friends, is what makes us stand out from the rest.
Until later – The Paper Voice Team