| 07515 86 4411

Tony Roberts Carpets

Project Info

Client Tony Roberts Carpets Direct

Skills Web Design


Project Description

Tony Roberts Carpets Brief

  • Flooring Specialist
  • Well known (locally)
  • Complete overhaul of the website
  • Current website is out of date and needs a fresh new look
  • Website to reflect the personality of the business

Aims for new build

  • Fully Responsive
  • Increase Traffic
  • Increase Awareness
  • Increase Appointments

Website Design Brief from Tony Roberts

Tony Roberts would like their new website to reflect the company’s personality, current the website is out of date, does not function on mobile devices and is slow. There are very few images around the site, which would help customers get a better idea of the destinations.

Currently the site does not have a clear focus on the range of carpets and flooring on offer, brands are not easily found, nor does it have much in the way of content.

A key objective is to give the entire website a facelift and bring it up to date with 2016.

Tony Roberts Carpets Direct should be seen as friendly and approachable, that creates a more personal feeling, while remaining professional.

Retina Ready

Main Header Elements

  • Logo
  • Contact Details
  • Clear Navigation
  • Eye Catching Imagery
  • Strong Branding
  • Free Flowing Slider
  • Social Media

Calls to Action

Main Call to Action

  • Brief introduction to the company
  • Brief History
  • Instant Quote Contact Form
  • Form drops beneath on mobile

Secondary Call to Action

  • Top 5 Range services
  • Overlaid buttons
  • Imagery to reflect the individual range
  • Switch to from 5 to 1 in the carousel on mobile
  • Change to fit stock
  • Overlaid range on image

Meet the Team

  • 3 team members in a row
  • Team member name and professional under photo
  • Professional photos of the team to be used
  • Links to individual pages

Individual Team Member

  • Professional photo of member
  • Information to show time in the industry, experience, position and specialism
  • Skills section to give larger background
  • Fun skill bars to give more personal feel
  • Social Media Links
  • Links to other team members


Main Footer

  • Contact Form
  • Social Media Icons
  • Facebook Feed
  • Twitter Feed
  • About Section
  • Contact Details
  • Important Links