Client Above and Beyond
Skills UI Design
A&B would like to promote a professional slick image that engages customers through the use of enticing imagery, videos, articles and reviews together with well placed messages and ‘easy to find it’ navigation. We want to be perceived as the industry experts – while price will always be a factor in online purchase, we are keen to be seen to be synomymous with the delivery of high-end, quality goods from well recognised and often coveted brands.
Currently the site does not lend itself well or make good use of lifestyle imagery which we feel is a mistake as lifestyle imagery has the ability to evoke an emotional response and an affinity with the observer.
A key objective is to develop a tone that we adopt throughout the website. Professional but not too formal, cool without being too young, real and warm yet authoritative.
Working closely with social media platforms, from our blog to Facebook and Twitter, A&B should present a consistent image across all platforms that actively encourages interaction.
A&B should come across as a serious site that engenders customers trust and leaves them with no qualms about spending money with us.